How Google’s AI-Powered Job Search Will Impact Companies And Job Seekers


Article previously featured at Forbes.

In mid-June, Google announced the implementation of an AI-powered search function aimed at connecting job seekers with jobs by sorting through posted recruitment information. The system allows users to search for basic phrases, such as “jobs near me,” or perform searches for industry-specific keywords. The search results can include reviews from Glassdoor or other companies, along with the details of what skills the hiring company is looking to acquire.

As this is a relatively new development, what the system will mean is still an open question. To help, members from the Forbes Coaches Council offer their analysis on how the search system will impact candidates or companies. Here’s what they said:

Members of Forbes Coaches Council discuss Google’s new job search feature.

1. Provides A One-Stop Shop 

In this information age, it can be challenging for job seekers to wade through online content to locate right-fit opportunities. Google’s new feature will streamline the tedious job search task by intuitively aligning wants with needs, and narrowing search results. It’s a “one-stop shop” for job seekers, drawing relevant job postings into one location and helping employers gain greater visibility. – Adrienne TomCareer Impressions 

2. Could Be A Game Changer For Transparent Communications 

If “let me Google my next job” becomes the cornerstone of job search, I predict it will become a game changer in transparent communications between candidates and employers, from candidate application to confirmation of next steps. The pain for candidates is the lack of feedback. If Google can change this, I expect the tech to impact employer brand — hopefully for the better. – Caroline StokesFORWARD Human Capital Solutions 

3. Reputation Management Will Be Key For Companies 

Google’s new AI-powered job search engine couples job postings with employee ratings from sites like Glassdoor, so candidates can read reviews about a particular employer before applying for the job. Companies with negative reviews will have a harder time recruiting the right talent, while companies with positive reviews can draw from a larger candidate pool. – Sheri NasimCenter for Executive Excellence 

4. Will Create Access, But Not Improve Etiquette 

Good for Google for showing the way to job seekers, but with great access comes great responsibility to better communicate. Without this perspective, job seekers may roll through people, information and create poor communication that could injure their credibility. LinkedIn creates access points and etiquette through InMail. I give them credit. But job seekers still need people skills to win. – John O’ConnorCareer Pro Inc. 

*All images courtesy of Forbes Councils members.