Caroline Stokes

Articles, Videos, Podcasts & Awards

Caroline Stokes

Caroline Stokes


Human Capital Developer and Certified Executive Coach

Caroline spent 20+ years with innovation technology leaders (PlayStation, Virgin, Nokia) critiquing hiring practices, onboarding practices, engagement and leadership systems. She spent an additional five years working at a headhunting firm delivering executive-level placements at Microsoft, Bethesda, Ziff Davis and Trinity Mirror.

Caroline realized something was missing from the process: a high-touch, compassionate approach that left both the employer and talent closer to their seemingly impossible future.

In 2013, Caroline founded FORWARD with a vision to create a constantly evolving human capital solutions company, with an ethical and humanist headhunting process and executive coaching practice for innovation leaders – so everyone can move forward.


Caroline Stokes discusses her book Elephants Before Unicorns on KING 5 New Day Northwest



5 end-of-year career questions you definitely should ask yourself – St. Louis Post-Dispatch

How to get on to the partner track at McKinsey and make millions, according to 3 management-consulting headhunters and a former McKinsey HR manager – Business Insider Prime


How to Tactfully Disagree in a Job Interview – Harvard Business Review

3 Technologies You Can Use to Re-Skill Your Employees – Entrepreneur

How to Commit and Turn ‘Diversity’ into ‘Inclusion’ – Entrepreneur

Managers Share the Lessons They Learned When They First Began to Manage a Team – Thrive Global

After Hours: 3 things to do in November 2019 – BC Business


3 Strategies That Will Keep Your Employees Engaged So They Don’t Jump Ship – Entrepreneur

Recruiting and Retaining Unicorns: Q&A With Caroline Stokes – TD Magazine

Why You Should Ditch the Sandwich Method When You Give Feedback – Entrepreneur

Why It’s Time to Dump Your Outdated and Impersonal Onboarding Process – Entrepreneur

5 little-known tricks that make interview candidates stand out, according to a seasoned headhunter – Business Insider

Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company – ROYI Academy

The Biggest Mistake You Can Make When Hiring for a Job (and How to Fix It) – Entrepreneur

Why Employers Should Be Evaluating the “Emotional Intelligence” of Prospective Hires – CBC Ontario Morning

Failure can boost your career, the key to making a strong argument, and more top insights – LinkedIn Daily Rundown

Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company – BIV Today Podcast

Can slowing down my interview process save me time? Elaine Varelas refers to ‘Elephants Before Unicorns’ for advice – Ask the Job Doc,

Getting – and Keeping – the Right People with Caroline Stokes – #181 – The Remarkable Leadership Podcast

EQ and Reskilling in the Age of AI – Chief Learning Officer

Automating Success: How HR Can Leverage Automation to Take on a Strategic Role – Cisive Blog


Navigating Your Best Leadership Path with EQ – Entrepreneur

I’m an executive headhunter and emotional intelligence expert. Here’s my 3-pronged solution for making salary negotiations easier. – Business Insider

Embarrassment boosts creativity, why crying at work helps us all, and more top insights – LinkedIn Daily Rundown

Elephants, Unicorns, and emotional intelligence in the age of AI – KING 5 New Day Northwest

Elephants Before Unicorns – SecondCity Works, Getting to Yes, And Podcast

Find the Unicorns to Help Your Business Excel – Skip Prichard Leadership Insights

7 Emerging Work Trends You Should Be Paying Attention To – HR People + Strategy

Your Recruiters Don’t Know Their Why – Recruiter

Why Emotionally Intelligent Organizations Should Start with the CEO – Chief Executive Magazine

How to Attract, Hire and Retain Unicorn-Level Talent – Entrepreneur

Soar Past Unfair Hiring Processes! – Career Talk on Sirius XM 132

Elephants Before Unicorns – 680 News

You’re Trusting Your Gut Too Much in the Hiring Process – ERE

Give People Honest Feedback by Hitting Positives and Negatives – Investor’s Business Daily


Are You Wasting Employees’ Talent? Here’s How to Know – Entrepreneur Magazine

The Book Launch Process – Get Published Podcast

Reinventing the Recruiter with EI and AI – Talent Acquisition Excellence

Tips to Job Seekers – Mher Mardoyan, Career Coach

Importance of Creating Content – Mher Mardoyan, Career Coach

AI and Future of Work – Mher Mardoyan, Career Coach

Importance of Emotional Intelligence – Mher Mardoyan, Career Coach

Interview Series with Caroline Stokes – Mher Mardoyan, Career Coach


IEEE-Insight USA Podcast

Why Emotional Intelligence Can Make or Break Your Organization – Entrepreneur Magazine

Putting ‘brilliant jerks’ in their place, the problem with self-help hacks, and more top insights – LinkedIn


5 Ways to Give Feedback that Won’t Stunt Creativity – The Predictive Index

How to follow up with a Recruiter (According to 15+ Recruiters) – UpJourney

I’m Too Busy to Have Fun – Thrive Global

5 Meaningful Examples of Emotional Intelligence at Work – Thrive Global


The Lawyer Who Rocks Podcast

Top 4 reasons people quit their jobs, and how to fix them – Tech Republic


If Being a Perfectionist Stresses You Out, Read This – Thrive Global


Book Announcement – Entrepreneur Media

3 big mistakes to avoid in an in-person interview – Tech Republic

How to make a lasting impression in a tech interview: 3 tips – Tech Republic



2018: The Year Artificial And Emotional Intelligence Become A Must For Recruiters – Forbes

Which Women in Recruitment Do You Admire and Why? – The Undercover Recruiter

Caroline Stokes – ERE San Diego 2018

LinkedIn Needs to Up Its Human Game for Recruiters – ERE Recruiting Intelligence

Motivational Monday with Abigale Otchere – TuneIn

Caroline Stokes – YouTube

5 End-of-year to ask yourself to make 2018 even better – Business Insider

Emotional Intelligence in Recruiting – HRE Daily

Why Am I So Tired? – Thrive Global


James Miller | Lifeology – Emotional Intelligence: Guest – Caroline Stokes – AMFM247

Worried About AI Taking Over? Here Are 13 Ways You Can Protect Your Job – Forbes

14 Ways You Can Improve Psychological Safety at Work – Forbes

Why Emotional Intelligence Is the Future of Recruiting – Recruiter

Is Your Favorite Boss Leaving? Seven Ways To Cope – Forbes


Episode 211: ‘FORWARD’ Through Change With Caroline Stokes & Simple Cooking Secrets 101 – Acast

When ENTJs Go Remote – Thrive Global

Emotional Intelligence in the AI age – Thrive Global

What Dorie Clark’s Latest Book Can Teach Coaches About Emotional Intelligence – Forbes


Can Being Emotionally Intelligent Help You Be a Better Recruiter? – Recruiting Trends

How Journalists Can Evolve Into Human Capital Development – Forbes

Want to have a more connected conversation? – Thrive Global

CQ, IQ, EQ – what’s all that about? – Thrive Global

Mindfulness + EQ – Thrive Global

How To Unicorn Dinosaur Is Changing The Talent Landscape – Forbes

3 Essential Questions For Choosing Your Graduate Business Degree – Forbes

To float, or not to float? – Thrive Global

Take A Year Off, And Pivot – Thrive Global

Lack of ‘vision’ will hobble recruiters in the future – Shortlist

The 10 Most Popular Articles Among Recruiters This Week – LinkedIn


Recruiting Is Broken. That’s Why We Need to Develop Our Own Talent – Recruiting Daily

Which Brands Have Championed Diversity and How? – Undercover Recruiter

How Can You Measure Success on a Diversity Program? – Undercover Recruiter

Creating Job Postings That Attract a Diverse Range of Candidates – Undercover Recruiter

AI And the Reinvention Of Recruiting – Forbes

How Can You Improve Misconceptions About Diversity in an Organisation  – Undercover Recruiter

15 Common Pieces Of Career Advice That Are Actually False – Forbes


18 Ways To Get Better At Working Under Pressure – Forbes

Expert Coaching Tips To Help You Overcome The Fear of Making Decisions – Forbes

How Can Employers Avoid Bias in The Recruitment Process? – Undercover Recruiter

What Are The Benefits of a Diverse Workplace? – Undercover Recruiter


Becoming One Of Tomorrow’s Unicorns In The World Of Artificial Intelligence – Business Intelligence

Becoming One Of Tomorrow’s Unicorns In The World Of Artificial Intelligence – Forbes

Why Emotional Intelligence Is A Must-Have For Recruiters – Recruiting Trends


Why James Comey’s Obsessive Note-Taking Is A Smart Strategy For Surviving Difficult Bosses – Fast Company

What These New Grads Wish They Knew Before Starting Their First Jobs – Fast Company

Why Emotional Intelligence is Key for Project Success – Tech Republic

‘It’s OK, Your Jobs Won’t be Taken by AI’ – Undercover Recruiter


Focal Point: F8 and the Future of VR/AR – The Virtual Report

Recruiter Top 10: Ways to Make Your Job Postings More Engaging – Recruiter

Focal Point: Viveport Subscription – The Virtual Report


Focal Point: Why Is A Higher Percentage of Women Working in VR than Conventional Games? – The Virtual Report

Emotional Intelligence: It’s About the Bottom Line – The Forward

How appreciating your staff is a win:win for all – Undercover Recruiter


Tech talent: How to answer tough interview questions (8 tips) – TechRepublic

Trump Effect: The US is heading for a brain drain – Venturebeat

Technology vs Human in Recruiting – Undercover Recruiter

How to make recent LinkedIn format changes work for your professional brand – LinkedIn


AR and VR Founders survey reveals new trends – Venturebeat

Identify a bad manager before you take the job – DICE

CXO’s: How to find your next leadership job – Tech Republic

The Ins and Outs of Executive Coaching  (inaugural issue) – Coaching Connector Magazine

Fem karriärrelaterade frågor att ställa dig själv – Monster Sweden

Caroline Stokes at VR Connects – Virtual



What KPI’s Should 3rd Party Recruiters Track – Undercover Recruiter

How To Ask For A Raise – Latina

How To Use Your Office Party To Advance Your Career – Fast Company

The Impact of Trump’s Emotional Intelligence in the world – LinkedIn

5 End of Year Career Questions You Should Definitely Ask Yourself –

Caroline Stokes joins ICF Vancouver Chapter as Sponsorship Chair – ICF Vancouver Chapter

13 Things Recruiters MUST Know For 2017 – Undercover Recruiter

17+ Things Recruiters Need To Stop Doing In 2017 – Undercover Recruiter

To be a successful leader, work to improve you EQ – Herald Tribune

Our holiday message. Just for you – LinkedIn Pulse

What to do about the User Acquisition Crisis – LinkedIn Pulse

Algorithms vs Emotional Intelligence – LinkedIn Pulse

13 Recruitment Trends You Must Know For 2017 – The Undercover Recruiter


How Many Times Do You Contact Prospects Before Giving Up – The Undercover Recruiter

Get Used to Feeling Underqualified, Baby – The Undercover Recruiter

Should You Check Business Email Outside Work Hours? – The Undercover Recruiter  

Announcing ICF Vancouver Chapter 2016-2018 Nominees – ICF Vancouver

How Do You Negotiate A Payrise? – The Undercover Recruiter

Meet James, Our New Head Of Product – Shotgun Autodesk

Should You Be Facebook Friends With Your Manager? – The Undercover Recruiter

What Career Advice Should You Listen To? – The Undercover Recruiter


Leadership Is About Engagement – The Bennet Link

Former Presidential Advisor, Dorie Clark, Provides Trump and Hillary Tips For First 100 Days – Huffington Post

Why Recruiters Need Emotional Intelligence (Now, Like Never Before) – The Undercover Recruiter

Having A Tough Time Managing Change? Be Inspired By A Quiet Silicon Valley Disruptor – LinkedIn

How The OpenSource Community Will Move HR And Recruitment Forward – LinkedIn

Mobify & Salesforce: The Real-Life Talent Experience With Innovation Leaders – Huffington Post


Why Mentoring Millennial Women Could Be The Key To The C-suite – Forbes

Leaders Share Their CEO Secrets – Huffington Post


Meet Caroline Stokes EQ2.0 for onboarding – Emotional Intelligence Training Company

How to go big in Vancouver (panel / video) – Pocket Gamer Connects (Vancouver)


Handling Weird Or Insulting Questions – DICE


Geena Davis’ Gender Bias: How Media Affects Women In Leadership – Huffington Post

Smart Questions You Should Ask During Every Job Interview – Business News Daily


Human Capital Developers Are The New HR – Undercover Recruiter


ILM Recruiter Joins FORWARD To Lead VR & VFX Recruitment – DigiBC

Women In Games Awards: Meet The Judges – MCV

Let’s Work Together

Our #1 rule: We strive to understand your needs.

We ask a lot of questions. We work well with brains that enjoy a challenge, and are unafraid to go beyond the status quo to find solutions.

Are you ready to move FORWARD?