Episode 53: Margaret Heffernan CEO and Author, WILLFUL BLINDNESS

Margaret Heffernan is an entrepreneur, CEO, writer, and keynote speaker who mentors CEOs and executives of major global organizations. She holds an MA from Cambridge University and an honorary doctorate from the University of Bath, where she currently lectures for the MBA program. An award-winning author, Dr. Heffernan has written five books including Willful Blindness: Why We Ignore the Obvious at our Peril, which was named one of the most important business books of the decade by the Financial Times. Her TED talks have been seen by over 9 million people.

Join us as Dr. Heffernan shares actionable insights and key takeaways to help you become a better leader, manage organizational change, create innovative workplaces, and thrive in a rapidly changing world.

In this episode, we will learn:

  • Why competition negatively impacts organizational productivity – and what to do instead (hint: it’s all about your people).
  • What the research tells us about our ability to do long-term forecasting, and what this means for the forecast-plan-execute school of management.
  • Which style of organizational culture is most likely to survive in the 21st century.
  • How to start thinking about your organization in a whole new way.
  • How to become alert, sensitive, and aware as an organization – and stay ahead of potential problems.
  • Ways to avoid a corporate hierarchical structure that produces pleasers and an “Everybody know, nobody says” ethos.
  • How to future-proof yourself and your organization in a world where technology is outsourcing humans to machines.


“The behaviours that drive productivity in our organizations are teamwork and collaboration. (But) … most companies strategize without thinking about people. Then you have systemic dysfunction, with Human Resources left to try and knit the pieces together.”

“If you don’t have an organization that is prepared to be open, responsive, flexible and adaptive, then there’s the danger of becoming obsolete. Or loathed.”

Contact details:

Margaret Heffernan’s Website

Margaret Heffernan on twitter

Caroline Stokes – The Forward Co.