Episode 65: Nir Eyal, author of Hooked and Indistractable

Nir Eyal, often referred to as “the prophet of habit-forming technology,” writes, consults, and teaches about the intersection of psychology, technology, and business. He is the best-selling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Join us for this first podcast of the decade, as we discover ways to harness both personal and organizational well-being and productivity, and make 2020 your most indistractable year yet.

In today’s episode you will learn:

  • One simple guiding principle for handling distractions
  • The ten-minute rule, borrowed from psychology – use it to support at-work productivity
  • How to build an emotionally intelligent and indistractible organization
  • The four-step model that you can adapt and customize to manage any distraction


Nir Eyal: 

“Most people struggle with tech distractions, but there are others that are less obvious, such as email, or superfluous meetings. We want to beat up on tech but that’s not actually the real source of the problem. And when we give up, when people tell us we have to hold our breath and wait for the tech companies to do something about it or the government to legislate it—that’s just not going to happen. Change your mindset about the problem to empower yourself.”

“Distraction in the workplace is a symptom of cultural dysfunction. Conditions in the workplace can literally drive people crazy. There is a type of work environment that has been shown to correlate with anxiety and depression … These causes can be traced to what makes people very distracted.”

You can connect with Nir Eyal via Twitter at @nireyal 

Contact details:

Nir Eyal on Twitter

Nir Eyal’s website

Nir Eyal: Hooked: How to Build Habit-Forming Products

Nir Eyal: Indistractable: How to Control Your Attention and Choose Your Life

Caroline Stokes – The Forward Co.

Diagnose your organization’s EQ using the online diagnostic featured in Caroline Stokes’ new book Elephants Before Unicorns: Emotionally Intelligent HR Strategies To Save Your Company