Partnering with pioneers across technology, pharmaceutical and online services to create growth, solve problems and find a new way to solve tomorrow’s problems.


Stay competitive in a new world of sustainable expectations. FORWARD offers innovative solutions to help you catalyze your executive, your people, your organization and your own career impact.

A new leadership + coaching experience for pioneers

By translating cutting-edge leadership models within today’s economic narratives, we ensure that our clients – from C-level through to Senior Director – stay two steps ahead of challenges and the competition. 

FORWARD are trusted thought partners who can help you evolve your vision, business practice and leadership journey so that your organization can adapt and thrive, no matter the economic environment.

By Caroline Stokes

Elephants Before Unicorns: Emotionally Intelligent HR Strategies To Save Your Company

Published by Entrepreneur Press, Sept 24, 2019

You may believe a unicorn will completely transform your company, product, team, culture, revenue potential, and futureability. (Yes, I made that word up.)

Yet here’s a cold hard truth: unicorns won’t solve the problems that already exist in your business. Before the unicorn can affect change, leadership must confront the company’s elephants…


The future workforce is now the current workforce. Elephants Before Unicorns will save your company amidst the changes.

Melissa Smith_646x680
Melissa Smith Remote Hiring Expert

Caroline's unparalleled ability to understand not just your business, but the people and relationships that make it happen, make her an amazing ally for your business. She’s a voice of reason in this crazy world.

Harry Holmwood Technology Founder

Caroline is the ultimate professional and the only one in her league. As a coach she is incredibly effective. She has the ability to deep dive very quickly into the heart of the matter with surgical precision, while being very kind and having a sense of humor about it. As a strategic advisor to HR professionals, her book Elephants Before Unicorns is a must.

Nadia V. Gil Strategic Transformation Senior Executive

Caroline has a sense of urgency driven by passion for the company mission. She is efficient, effective, creative and fun to be around. She treats problems and challenges with the excitement and anticipation of finding a solution.

Chris Deering Advisor to the Board, Cudo Ventures: Ethical Innovation

Caroline is great - generating first-class candidates at short notice with highly efficient communication and management and fully understanding the brief. But beyond that, her executive coaching and EQ background gives an extra dimension to everything she does - from sensitive handling of candidates through to coaching after placement. It is a pleasure to work with her.

James Pycock
James Pycock Director of Product Management, Autodesk

Let’s Work Together

Our #1 rule: We strive to understand your needs.

We ask a lot of questions. We work well with brains that enjoy a challenge, and are unafraid to go beyond the status quo to find solutions.

Are you ready to move FORWARD?