Want to stay competitive in our new world? FORWARD can help you:

— Prepare leaders for today’s changing economic and cultural tides 

— Ensure your organization is ready to put ESG goals into action 

— Onboard your new hire for the success of all 

— Approach restructuring and outplacement ethically


Stay competitive in a new world of sustainable expectations. FORWARD offers innovative solutions to help you catalyze your executive, your people, your organization and your own career impact.

By Caroline Stokes

Elephants Before Unicorns: Emotionally Intelligent HR Strategies To Save Your Company

Published by Entrepreneur Press, Sept 24, 2019

You may believe a unicorn will completely transform your company, product, team, culture, revenue potential, and futureability. (Yes, I made that word up.)

Yet here’s a cold hard truth: unicorns won’t solve the problems that already exist in your business. Before the unicorn can affect change, leadership must confront the company’s elephants…


“Caroline is the ultimate professional and the only one in her league. As a coach she is incredibly effective. She has the ability to deep dive very quickly into the heart of the matter with surgical precision, while being very kind and having a sense of humor about it. As a strategic advisor to HR professionals, her book Elephants Before Unicorns is a must.”

Strategic Transformation Senior Executive,
Google Cloud


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We ask a lot of questions. We work well with brains that enjoy a challenge, and are unafraid to go beyond the status quo to find solutions.

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